IDT Finance Wins Prepaid Award at Prestigious Cards & Payments Global Awards

International honour for Prime Card

London, 20th June 2008: IDT Finance, a bank specialising in prepaid payment products, has been named as the winner at the prestigious Cards International Global Awards for the “Best New Prepaid Card Launch”.
 
IDT’s Prime Card is the UK’s first instant issue prepaid MasterCard® and is available to purchase over-the-counter in high street convenience stores. During the course of the launch campaign, Prime Card was rolled out to over 16,000 retail outlets throughout the UK.

This unique and wide distribution channel makes Prime Card one of the most visible and accessible prepaid cards on the market. Available instantly with no documentation or credit checks, for a low purchase price and with dual disposable/reloadable functionality, Prime offers consumers value for money, convenience and flexibility.

Jamie King, IDT’s Managing Director, is delighted to have won the award: “By distributing and marketing Prime Card through the convenience retail channel it has become one of the most recognised prepaid cards on the high street. Our launch strategy has delivered excellent results for Prime Card and we are thrilled to be recognised within this award category.”

The award winners were announced on the 19th June 2008 at the awards ceremony in Brussels.