Prime Card now available in over 16,000 stores across the UK
London, UK 08 February, 2008: IDT Finance today announced that its Prime Card is now available for instant issue in 16,000 stores across the United Kingdom. Available in Total Garages, Rippleglen shops, Martin McColl’s Newsagents and at thousands of local convenience stores, the Prime Card is one of the most widely available over-the-counter prepaid card on the UK market.
The prepaid card market is growing at a phenomenal rate with MasterCard® predicting prepaid card spending in the UK and Europe to reach US$164bn by 2010. Despite the influx of prepaid card providers entering the market place, IDT Finance has experienced strong growth since its launch in October 2006 and the daily card transactions have more than doubled since IDT introduced the upgraded reloadable card in October 2007.
Prime Card was the first instant issue prepaid MasterCard®, available over-the-counter nationwide giving it an edge over other players on the prepaid market. The card can also be purchased online.
“The Prime Card has gone from strength to strength since it was introduced into the UK market in 2006. Our unique distribution network, that includes both over-the-counter and online, has allowed us to effectively cater for all our target audiences, including the unbanked and migrant communities,” said Jamie King, Director, IDT Finance.
Initially developed to give the migrant and unbanked markets access to instant plastic, the Prime Card is not linked to the customer’s existing banking or financial data. This feature has made it an ideal card for online shopping, giving users peace of mind against identity theft and online fraud in relation to existing bank accounts. Additional uses include as a gift card or for parents to give to their children as an alternative to pocket money.
IDT Finance has one of the most comprehensive range of prepaid MasterCard® offerings on the UK market. The Prime Card range includes disposable and reloadable cards, and the option to have a second card on the same account.